The product is not only on the screen

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There are bloggers who continue to shoot videos in both formats, since the frequency and virality of Shorts directly affect the number of audiences that interact with the long format. The mix of vertical and horizontal russia telegram number database videos allows for better viewer engagement metrics and viewing time, which means more effective channel development.

Why advertisers are in no hurry to work with Shorts According to our data, the cost per view of CPV Shorts can be 80% cheaper for advertisers than advertising integrations in horizontal videos. At the same time, companies have reasons to remain conservative and invest in the long format, taking into account the successful accumulated experience, positive audience comments and predictability of metrics.

For integrations, the obvious advantage is a more complete product disclosure. for a longer period of time, but is also connected to the rest of the content of the episode. Immersion in the situation that viewers are watching allows for a closer emotional connection between the brand and consumers.

This is confirmed by the comments that users leave under videos with integrations. Often there are dozens of comments in which they thank not only the author, but also the brand. In Shorts, unlike the long format with different integrations, the content is dedicated to one specific advertiser.