The automation guide released by Google aims to clarify some doubts and concerns advertisers have about automating keyword control and bidding strategies. Check out the tips provided by Google Ads itself!
1. Use a broad match keyword strategy
It is very common for some paid traffic professionals to have frustrating experiences using broad match keywords. After all, using this strategy increases the chances of reaching an audience that is not aligned with the profile of the business persona.
However, Google says that with its “smart bidding” functionality, advertisers who use this strategy will benefit because it “ensures that you only bid on searches that are likely to perform for you.”
2. Use smart bidding strategy
As a reinforcement of the first automation practice, Google argentina whatsapp data Ads claims that the tool's machine learning can provide favorable optimizations for the success of campaigns.
One thing to keep in mind is the frequency of campaign adjustments. This practice is recommended for those who do not make several changes to their segmentations in a short space of time. Otherwise, the effect may be negative, as it takes time for the tool to analyze the best bids for your niche profile.
3. Use Responsive Search Ads
To find out which type of title and description attracts the most attention from your audience, Google Ads recommends using responsive search ads. To do this, you need to create several options and the tool will automatically perform combinations to identify which one performs best during the campaigns.
By the way, if you found this practice recommended by Google interesting, check out the SEO case study we published here on our blog: SEO Case Study: Commercial vs. Functional vs. Emotional.
Is it possible to leave all campaigns automated?
When checking out the tips provided by Google Ads, you may wonder about the limits of using the tool's automations. Basically, Google's initiative is to encourage more users to explore the features.