Last week, LinkedIn shared the launch of some updates and tools to optimize the user experience on the professional social network. Check out the details:
Focused Inbox
Like other social networks, LinkedIn is optimizing the messaging experience, using a “filter” to separate messages considered spam from messages that are truly important to users.
The new interface has two tabs, one called “Focused”, which is the main tab; and the second called “Others”, which acts as a “spam filter”.
With this new way of managing the inbox, the idea is to give users more autonomy to define what is really valuable to them and what is not, so that it is possible to move messages from one tab to another. In sri lanka whatsapp data addition, the platform will also use machine learning to define which messages will be delivered directly to the “main” and “other” tabs.
And what about Sponsored InMails?
Although it did not comment directly on InMail ads, it is expected that LinkedIn will not consider them as “Others”, as they are tools that companies use in a sponsored manner.
According to LinkedIn's official statement:
“[The Focused Inbox] is a smart, two-tab view that makes it easy to find and respond to the messages that matter most to you by categorizing your incoming messages into two tabs. Your most relevant messages will appear in the Focused tab, while the rest will remain easily accessible in the Other tab. You can also easily move messages between tabs.”
The purpose is that, with this possibility of moving “unwanted” messages to another tab, over time, LinkedIn will have more information about what is really adding value to you and will make updated targeting lists available to advertisers.
This way, InMail ads would not be a message that you could consider “spam” and move to the “other” tab, as it will be increasingly aligned with your profile.
Opportunities “in your company”
Another update to the social network aims to make it easier for professionals to find new job opportunities within their own company, with a segmentation called 'Vacancies in your company' in the Vacancies tab.
The idea is that qualified professionals do not miss out on internal promotion opportunities simply because they did not see the job posting. According to LinkedIn:
“By showing employees relevant public roles from their company on LinkedIn, we can (a) help employees find opportunities that are a better fit for their next move, (b) enable employees to compare internal and external opportunities side by side, and (c) help employers retain great talent by helping their employees connect with internal opportunities.”