3. Leave the negative keywords field blank

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The absence of negative keywords leads to the fact that many clicks on the ad will be untargeted. This is due to the fact that the ads will be shown for irrelevant queries. Let's look at a few examples. If a store sells only new roller skates, then without excluding queries like "used" it is possible to bring in many people who are interested in used goods. The ads will be shown even when the user adds words like "on Yula", "on Avito" to the keyword "buy roller skates". The same can happen with advertising orthopedic mattresses if you do not add "inflatable" and "wadded" to the exclusions. As a result, the advertising budget will be wasted on untargeted clicks.

5 Common Mistakes When Launching Campaigns in Yandex Direct

4. Keep the audience under 18 and “refuseniks” in targeting
Contextual advertising on Search can bring a large volume albania mobile phone numbers database of traffic, but not all of it will be high-quality. The specialist's task is to cut off the non-target audience so as not to pay for useless clicks.

A clear example of such a low-quality audience are users who have become “refuseniks” and people under 18 years of age.

You can remove minors from impressions. To do this, go to additional campaign settings, find the "Adjustments" item and set the indicator to -100% for audiences under 18 years old.

5 Common Mistakes When Launching Campaigns in Yandex Direct

Removing "refusal" ads from impressions is a bit more difficult. You will need to create a separate audience for them, which will then need to be added to the exclusions. To do this, go to Metrica and analyze the "Traffic" report for refusals. One of the filtering options: show all users who visited your web resource at least 3 times in the past month and immediately left it.