The objective of marketing is to attract visitors and generate business opportunities using its main tools, such as differentiated service, media management, updating and production of relevant content, with a top, middle and bottom of the sales funnel approach .
The actions are completely focused on the good of the company and are reflected throughout the internal environment, especially in the sales team, since, as marketing is a strategic department, with many actions in place, the prospects are for growth in profit and visibility.
The company's improvements and benefits can be seen as soon as marketing actions are put into practice. The change in scenario is significant and it will quickly be possible to reap the rewards of a fertile planting.
Let's look at some of these benefits!
Attracting new customers
Today's consumer is connected to the virtual world all the time, regardless legal leads for sale of whether they want to buy something or not. As a visitor, they may open several pages at the same time and stop at specific content.
This is where digital marketing comes in with its retention and expansion actions. If you can capture the attention of this visitor, convert them into leads and nurture them appropriately, the chances of moving forward to the next stage and preparing the ground for the sales team are quite positive.
Increased sales
If there are visitors and consumers, there are real sales possibilities. Marketing strategies are designed to attract as many visitors as possible and then convert them.
Well-nurtured leads are real sales opportunities, since they have learned about the brand, are interested in it and have decided to explore it further. This is a good time for the sales team to act, to stimulate the purchase using persuasion techniques that have been so opportunely prepared.
Brand recognition
Branding actions to generate value and brand recognition can only be well developed if there is a marketing team working behind the scenes. This is because many strategies must be well thought out and articulated before being implemented to avoid the reverse effect.
The brand is an identity and a reference — marketing must create strategies and actions to maintain the memory of consumers and customers, whenever they think about purchasing something that the company sells.
Authority in the market
When a company becomes a reference, it is a sign that it has gained some authority and that it occupies an important place in the market. In addition to good market positioning, authority gains strength in the customer's high opinion.
The actions proposed by marketing are essential to achieve this challenge and help the sales team reach its goals, which is possible thanks to the constant nurturing of leads and consumers to keep attention focused on the company's business and allow the team to do its job.
Investment optimization
Once again, data is important to help with decision-making. Making investments is not easy and requires prior analysis of customer purchasing behavior to measure revenue in the medium and long term.
The marketing department can help with this assessment by applying the appropriate metrics . It is true that you want to sell, but even profitability must have balanced and sustainable growth so as not to put the business at risk in the future.
Thinking about strategies and waiting for the best moment to put them into practice is a marketing specialty that the sales team must understand and take as a strong partner within the company.