Social media and an event website are important channels in today's digital market. However, if your event is local, you may also want to consider print advertisements or media coverage.
(Note: Need help designing your event website? Check out the article “The 22 Best Conference Website Designs You'll Want to Copy.” The tips are easily adaptable to other event types.)
You can also capitalize on event listing websites like Eventful, Hey Event, and 10times to reach more people. Let’s quickly dive into a few other popular forms of event marketing promotion.
Event Marketing with Email
39% of marketers found that email marketing tools were the greatest contributor to event success.
Email information is easy to collect at registration, and checking email is part of most people’s daily routine, so, in theory, there’s a higher chance of getting your messages noticed.
Like this email I received promoting a webinar from the Marketing AI Institute, for instance.
Pro tip: Often, companies will create separate czech republic whatsapp number database email addresses and newsletters for their events to keep communication and promotion separate from their other marketing efforts.
This helps ensure you’re not spamming uninterested parties and also keeps the deliverability of your event emails unaffected by other variables.
Read: Email Marketing: The Ultimate Guide (Expert Tips + Data to Know)
Content Marketing and Blogging
Whether it was promoting workshops at a marketing agency or musical productions at a regional theatre, content marketing and blogging has always been a staple of my event marketing strategies.
example of email event marketing from ai marketing institute
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