Total potential scope The first thing you should evaluate

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If you do a thorough study, using the data you find in the reports as a basis, you can ensure the success of your strategy. Below you will find some of the Email Marketing statistics for 2021 that you cannot ignore: 1.- is the reach that your Email Marketing campaigns are having, since it is a figure that reflects the number of people you reach. According to Statista , 4.03 billion people around the world use email . A figure that could increase to 4.48 billion by 2024. It is worth noting that there is no other platform that comes close to the potential reach of Email Marketing. Proof of this is reflected in Facebook statistics which indicate that there are more than 2.2 billion monthly active users . Even adding this to the more than one billion people on Instagram, it does not come close to the same number.


But not only that, when it comes to penetration crypto investors email database rate, email reaches 90.3% of US Internet users , while when compared to Facebook, this social network reaches 69% of American adults. 2.- Now if you're wondering which age group uses email the most, the data suggests that, although it may seem crazy, millennials are the ones who stand out . According to a study by Adobe , those born between 1981 and 1996 spent a lot of time, specifically 6.4 hours a day in their email inboxes . So much so that 41% of these users check their work email in bed, either before or after work hours. While older office workers in that age range spend 5 hours a day on this task. This seems to be the marketing channel of choice for older generations. However, businesses worldwide are still almost 100% run via email.