Big Database

When working with a WhatsApp Marketing strategy , don't be fooled into thinking that all your efforts should be dedicated to attracting new customers. Retaining those who have already purchased from you should also be one of your goals. When using these contacts, it's worth offering special offers ...

With this tool, it is possible to interact with a large number of potential customers without generating a demand for staff for customer service.

There are different options for marketing automation tools on the market. We can mention RD Station as a national option.

The company offers a complete ...

It is a fundamental strategy for the company. It happens when customers are satisfied with what they bought from the brand and then recommend it to people close to them. It is a free action and, therefore, generates credibility for the business.

Furthermore, it can be done in person or through ...

People with a fixed mindset believe that intelligence is static, which can become an obstacle to changing behavior.

This, in turn, makes it difficult for them to learn quickly or adjust to an ambiguous and rapidly changing world.

On the other hand, people with a growth mindset tend to take every ...

marketing for products and services
Invest in digital marketing for products and services now!
Digital marketing for products and services: invest now! Even with all the buzz surrounding digital transformation, many companies still question the real need to invest in digital marketing.

This delay ...

Understand the new profile of B2B buyers: The market has experienced a series of changes related to B2B buyers :

Purchasing decisions are increasingly made independently;
The procurement process has been driven by B2B buyer committees ;
There is little or no direct involvement from marketing or ...

While technology has left consumers feeling oblivious, it has also made them aware of the myriad ways they can use technology to automate common everyday tasks – which is reflected in purchasing decisions in the digital age.

Around 88% of consumers have used some form of automated solution to help ...

5 Tips to Improve B2B Customer Experience
Nowadays, offering a good B2B customer experience generates an important competitive advantage in business. After all, the current market offers countless options for each product and service. So you need to stand out so as not to be overshadowed by the ...

Known as the Fake News Bill, Bill 2630/20 institutes the Brazilian Law on Freedom, Responsibility and Transparency on the Internet and seeks to regulate the dissemination of information and misinformation, especially on social media and instant messaging services, such as WhatsApp and Telegram, in ...

Due to the high number of political parties present in the country, and in the consequent attempt to combat the effects of possible fragmentation, party federations were created through Law 14,208 in September 2021. The concept can be understood as the union of two or more parties that will act in a ...